| dc.contributor |
Guerra-Reyes, Lucia |
|
| dc.creator |
Hadfield, Jaclyn Inel |
|
| dc.date |
2020-05-11T16:34:01Z |
|
| dc.date |
2020-05-11T16:34:01Z |
|
| dc.date |
2020-05 |
|
| dc.date.accessioned |
2023-02-24T18:25:59Z |
|
| dc.date.available |
2023-02-24T18:25:59Z |
|
| dc.identifier |
http://hdl.handle.net/2022/25443 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/CUHPOERS/260248 |
|
| dc.description |
Thesis (Ph.D.) - Indiana University, School of Public Health, 2020 |
|
| dc.description |
Physical activity is beneficial for overall health, but still women are less active than men
worldwide. It is important to understand how message framing may be a tool to improve this
physical activity disparity.
This study inserts itself in the overarching inquiry, why do some and not others engage in
physical activity or exercise? The Reasoned Action Approach and Framing Theory are utilized
to explore this inquiry and answer: 1) What are the young adult female beliefs that influence
intention to engage in exercise after viewing four differently framed exercise advertisements? 2)
Which messaging frame for an exercise advertisement most significantly impacts young adult
female intention to engage in exercise behavior? Such research is integral in addressing the diverse needs of females to promote physical
activity. Findings can then be applied in public health communication to increase female
physical activity engagement.
This study utilized a concurrent complimentary mixed-methods design. Cross-sectional
survey data was collected from 177 young adult females at a large public Midwestern university.
Subjects reported level of intention to engage in advertised exercise behaviors for four
differently framed exercise advertisements: communal, agentic, appearance, and well-being.
Data was analyzed using a linear mixed model with random effect for subjects. Focus group data
was collected from 19 young adult female subjects at the same university. The focus group guide
elicited participant beliefs influencing intention to engage in exercise behaviors after viewing the same advertisements. Data was analyzed with directed content analysis with predetermined
coding structures based on belief constructs.
Participants reported more positive beliefs that influence intention with the well-being
framed advertisement. More negative beliefs were reported with the appearance framed
advertisement. Participants of color believed seeing more representation of diversity in
advertisements would make exercising easier. The well-being frame generated significantly more
positive intention scores.
These results indicate positive beliefs linked to a well-being frame and diverse imagery in
movement advertisements can increase physical activity levels for females through increased
intention. Such findings are essential to integrate inclusive communication strategies that
promote participation in active lifestyles among women while creating more equitable health
statuses as a result. |
|
| dc.language |
en |
|
| dc.publisher |
[Bloomington, Ind.] : Indiana University |
|
| dc.rights |
https://creativecommons.org/licenses/by/4.0/ |
|
| dc.subject |
Exercise |
|
| dc.subject |
Females |
|
| dc.subject |
Message framing |
|
| dc.subject |
Movement behaviors |
|
| dc.subject |
Physical activity |
|
| dc.subject |
Well-being |
|
| dc.title |
MOVING TOWARDS PHYSICAL ACTIVITY EQUALITY: HOW MESSAGE FRAMING IMPACTS YOUNG ADULT FEMALE BELIEFS AND INTENTION TO ENGAGE IN MOVEMENT BEHAVIORS |
|
| dc.type |
Doctoral Dissertation |
|